PKR Poker - Bucking The Trendc
2007 has been 12 months to forget for the vast majority of online gaming companies. Share prices have crashed, customer bases have been erased, and years of dramatic growth are already followed by drastic cost cutting and consolidation. It's been a harsh competitive environment to operate within, and established industry companies happen to be hit hard.
Against this backdrop, one start up company has defied the trend and has experienced phenomenal growth, becoming the fastest growing poker room on the globe. From a standing commence a little over 12 months ago, PKR Poker has taken the online gaming industry by tornado. Based on their present performance levels, they are well placed to become one of the greatest players in the on-line poker market in 2008.
The online gaming bubble not just burst but blew upwards in spectacular fashion with the passing of the Outlawed Internet Gambling Enforcement Act (UIGEA) in October 2006. Overnight online gambling became illegal in the usa, and a number associated with leading poker operators have been hit hard.
This was hardly the right environment that a new start up gaming company should be wanting to launch in. Yet, with the back drop of what could easily be identified as an industry recession, PKR Poker not simply
launched, but have gone through to experience phenomenal growth, surpassing their millionth player subscribe in
less than 12 weeks. And what's even more impressive is the fact that they don't accept a real income players from the YOU.
Their success has been acknowledged from the industry. PKR Poker has originated from no-where to appear in number 39 in EGaming Evaluations Top 50 industry massive hitters. PKR Poker are today rubbing shoulders with industry giants for instance Betfair, Ladbrokes and William Hill. Interestingly enough, they appear within touching distance of industry veterans for example Victor Chandler, indicating that those companies that fail to keep up with the pace of change will ultimately always be overtaken by more serious forward thinking organizations.
PKR's success raises several interesting questions, most obvious of and that's why one start up has bucked the trend and experienced phenomenal growth in a very year when the industry in its entirety has perished?
On first glance a better solution is itself not obvious. However it is possible to spot four underlying factors which have contributed to the success of PKR Poker throughout the last 12 months:
1. Product Differentiation
PKR clearly differentiated themselves from the competition with the launch in their 3D poker platform. Others had unsuccessfully tried 3D platforms before, yet PKR have managed to produce a platform that provides relatively fast action and superb graphics. Their stated aim was to make online poker more realistic, and they have undoubtedly achieved this ambition. Their product is so different and more advanced than anything else currently available that players are simply flocking with it in droves.
2. PKR Management Team
People make companies, and PKR have clearly developed a powerful management team, avoiding the pitfall involving
bringing in too many 'industry veterans', and instead recruiting a new balanced management team competent at
delivering on the vision of Jez San as well as Leon Walters, its founders. They come with credentials at the same time,
with Jez obtaining the primary OBE for services for the computer gaming industry, and others holding MBA's
from INSEAD, probably the world's the majority of prestigious business school.
3. Marketing
PKR poker have invested heavily in marketing the product, and it's clear portion of their strategy lies in seeking to attract new together with existing players from other poker networks for their site. Heavyweight
advertising deals with business giants like MSN have been backed up by well distributed slick in-game online video.
Against this backdrop, one start up company has defied the trend and has experienced phenomenal growth, becoming the fastest growing poker room on the globe. From a standing commence a little over 12 months ago, PKR Poker has taken the online gaming industry by tornado. Based on their present performance levels, they are well placed to become one of the greatest players in the on-line poker market in 2008.
The online gaming bubble not just burst but blew upwards in spectacular fashion with the passing of the Outlawed Internet Gambling Enforcement Act (UIGEA) in October 2006. Overnight online gambling became illegal in the usa, and a number associated with leading poker operators have been hit hard.
This was hardly the right environment that a new start up gaming company should be wanting to launch in. Yet, with the back drop of what could easily be identified as an industry recession, PKR Poker not simply
launched, but have gone through to experience phenomenal growth, surpassing their millionth player subscribe in
less than 12 weeks. And what's even more impressive is the fact that they don't accept a real income players from the YOU.
Their success has been acknowledged from the industry. PKR Poker has originated from no-where to appear in number 39 in EGaming Evaluations Top 50 industry massive hitters. PKR Poker are today rubbing shoulders with industry giants for instance Betfair, Ladbrokes and William Hill. Interestingly enough, they appear within touching distance of industry veterans for example Victor Chandler, indicating that those companies that fail to keep up with the pace of change will ultimately always be overtaken by more serious forward thinking organizations.
PKR's success raises several interesting questions, most obvious of and that's why one start up has bucked the trend and experienced phenomenal growth in a very year when the industry in its entirety has perished?
On first glance a better solution is itself not obvious. However it is possible to spot four underlying factors which have contributed to the success of PKR Poker throughout the last 12 months:
1. Product Differentiation
PKR clearly differentiated themselves from the competition with the launch in their 3D poker platform. Others had unsuccessfully tried 3D platforms before, yet PKR have managed to produce a platform that provides relatively fast action and superb graphics. Their stated aim was to make online poker more realistic, and they have undoubtedly achieved this ambition. Their product is so different and more advanced than anything else currently available that players are simply flocking with it in droves.
2. PKR Management Team
People make companies, and PKR have clearly developed a powerful management team, avoiding the pitfall involving
bringing in too many 'industry veterans', and instead recruiting a new balanced management team competent at
delivering on the vision of Jez San as well as Leon Walters, its founders. They come with credentials at the same time,
with Jez obtaining the primary OBE for services for the computer gaming industry, and others holding MBA's
from INSEAD, probably the world's the majority of prestigious business school.
3. Marketing
PKR poker have invested heavily in marketing the product, and it's clear portion of their strategy lies in seeking to attract new together with existing players from other poker networks for their site. Heavyweight
advertising deals with business giants like MSN have been backed up by well distributed slick in-game online video.
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